Client Project
Black Girl Magic Wines x Black Girl Sunscreen Summer Partnership
For this limited-time summer partnership, a handful of stylized images were needed for use across social platforms to amplify this collaboration between two beloved Black- and woman-owned brands. The goal was to highlight Black Girl Magic Wines and Black Girl Sunscreen as the perfect summer pair in a glowing golden hour light that illuminated the packaging.
Assets were used on the client’s website to announce the partnership in an extended above-the-fold desktop banner.
Upon following the “Learn More” button, the client’s users were directed to a landing page that shared more about the collaboration. Additional assets were utilized by the client to help website users navigate to shop the collaboration partner, Black Girl Sunscreen’s, products.
This is a great example of how your creative assets can exist on more than social media platforms. Strong product photography can elevate a brand’s overall website presence and feature a product launch or collaboration.